Press Secretary

A press secretary is an official spokesperson for a prominent individual, organization, or government body, responsible for managing communication with the media and the public. The role involves crafting press releases, responding to media inquiries, and ensuring that the organization's message is accurately conveyed. In Hebrew, the term is translated as סגן דובר (sagan dover). In Spanish, it is known as secretario de prensa, while in French, the equivalent term is secrétaire de presse. The press secretary often serves as a critical liaison between the leadership and the public, playing a pivotal role in shaping public perception and managing crises. This position is common in political settings, such as the White House Press Secretary in the United States, but it is also found in various corporate and institutional contexts.