
A populist leader is a political figure who employs populist strategies, appealing to ordinary people who feel that their concerns are disregarded by established elite groups. Populist leaders often use rhetoric that emphasizes the idea of "the people" versus "the privileged," promising to disrupt the existing social and political order to address the needs and desires of the common citizen. In Hebrew, a populist leader can be referred to as מנהיג פופוליסטי. In Spanish, the term is líder populista, and in French, it is chef populiste. Key contextual information includes the observation that populist leaders often emerge during times of economic or social crisis, capitalizing on public discontent and promising simple solutions to complex problems. They may also employ charismatic leadership styles and utilize media, particularly social media, to communicate directly with their followers, bypassing traditional gatekeepers of information.