Brands are more than just logos and taglines. They carry hidden meanings that can drive success or failure. Gematria, the ancient practice of assigning numerical values to letters, can uncover these secrets and give your brand an edge.
What is Gematria?
Gematria is simple. Each letter has a number. Add them up for a word or phrase, and you get a numerical value. This value can reveal hidden meanings and energies.
Try it: Take your brand name. Assign numbers to each letter (A=1, B=2, ..., Z=26). Add them up. What number do you get?
The Power of Numbers
Numbers have unique vibrations. They can influence how your brand is perceived. For example, the number 1 is about leadership and innovation. The number 7 is about spirituality and mystery.
Example: Apple's numerical value is 54. Break it down: 5+4=9. Nine is about completion and achievement. Apple's brand embodies this, always innovating and achieving.
Hidden Messages in Brand Names
Gematria can reveal messages hidden in your brand name. These messages can guide your branding strategy and marketing efforts.
Example: Nike's numerical value is 52. Break it down: 5+2=7. Seven is about spirituality and mystery. Nike's "Just Do It" campaign taps into this, inspiring a spiritual connection to action.
Aligning Your Brand with Its Energy
Once you know your brand's numerical value, align your branding efforts with its energy. This can amplify your brand's impact and resonance.
Try it: If your brand's value is 3 (creativity and expression), focus on creative marketing campaigns. Use vibrant colors and bold designs. Think: Disney.
Competitive Edge Through Gematria
Gematria can give you a competitive edge. By understanding your brand's energy, you can make strategic decisions that set you apart.
Example: Coca-Cola's numerical value is 92. Break it down: 9+2=11. Eleven is about intuition and insight. Coca-Cola's marketing often taps into emotional connections, aligning with this energy.
Your Brand's Next Step
Ready to unlock your brand's hidden power? Start with gematria. Calculate your brand's numerical value. Align your branding efforts with its energy. Watch your brand soar.
Challenge: Calculate your brand's numerical value. Share it with your team. Brainstorm ways to align your branding efforts with its energy.